In a 30-second spot, each moment is crucial

Maybe it's because I work in the marketing and advertising industry or maybe it's the time I spend in the broadcast industry or it could even be the traces of Type A in my personality, but it really grins my gears when a 30-second TV spot doesn't make any sense.
Continue Reading →

History’s finest ad slogan still inspiring doers

The next generation of doers has new personifications of "Just Do It" thanks to Nike's newest campaign.
Continue Reading →

Content-based advertising sucks you in, in a good way

I was looking through some online ad campaign tactics (and checking Twitter ... and thinking about streaming a CES flashback from IDG News) when I came across an interactive infographic that promised to tell me what's sucking up my bandwidth.
Continue Reading →