Blog

Tech startup Blendle says it can get people to pay for journalism again

Publishers opt-in to have their content library available through the Blendle service, and instead of having to subscribe to the entire publication, users just pay for the articles they want to read.

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The delicate balance between pageviews and user experience

Web users consume vast amounts of content for free each day. Someone has to pay for it — operations costs and (heaven forbid) even for professionals to create that content, at the very least. Awesome content and ad revenue are two sides of the same sword. Monetization through advertising is quite simply a necessary part of the ecosystem at this point.

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Research: Brand focus should be on websites, email

In light of recent news that Facebook is going to (once again) reduce the reach of brand content on its platform, this leaves marketers with a “do we pay to play” question in their heads. But, is this even the right question to be asking, especially if you’re trying to keep loyal existing customers?

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This ad claims if you don’t like it, it’s your fault

If you have an awesome product, you shouldn’t be afraid of saying so. That’s pretty much the idea I get when I see the new (and first) TV ad from Knob Creek, a small-batch arm from Jim Beam.

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This is how much a WordPress website costs

I came across an article on the Web.Search.Social website (h/t to Dino Dogan for sharing the link) that should be required reading for anyone shopping around for a WordPress website.

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In a 30-second spot, each moment is crucial

Maybe it’s because I work in the marketing and advertising industry or maybe it’s the time I spend in the broadcast industry or it could even be the traces of Type A in my personality, but it really grins my gears when a 30-second TV spot doesn’t make any sense.

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